Predicting the future is not easy. Many have tried and many have failed. That said, we are going to give it our best. Unfortunately, because our Delorean is broken, we are going to have to do it the old fashioned way – by looking at sales rates, trends and feedback… what a bore!
2016 has been a positive year for Argentine wineries. The new, business-friendly President Mauricio Macri is working hard to turn around the economy. That said, costs and inflation are still soaring. Despite this, wineries are turning out wines better than ever.
Torrontes picks up momentum
Torrontes now dominates the white wine shelves in Argentina. The aromatic, floral and wonderfully dry wine is starting to be taken seriously at home in Argentina. Will 2017 will be the year of Torrontes? We hope so! Having already seen it pop up in specialist wine stores in the export market, hopefully this year we will not have to search low and high, just to get our Torrontes fix.
Location, Location, Location
If I have one criticism of the Argentine wine industry, it would be its poor labeling. I have met many winemakers, winery owners, even viticulturalist, that tell me how important ‘place’ is to their wine. ‘It’s all about the ‘Terrior’ they tell me. Well, that’s all well and good… but unless you write that on the label, it doesn’t mean a thing.
Tell us where your wine comes from, teach us! Educate us! Por favor!
More than Malbec
Cabernet Sauvignon, Merlot, Cabernet Franc, Chenin Blanc, Petit Verdot, even Aglianico! These are just some of the grapes being grown and having considerable success in Argentina. The country has many diverse climates and soil types, so it makes sense that many different varieties will be suited to the country!
We know it’s not easy, but next time you go Argentinian, try something new!
Argentina goes $$$
Prices for Argentine wines are low. If we think about the quality of the wine being produced and the prices charged – it’s a bargain! In 2017 will certainly see more top end wines on the market. Wineries in Napa are charging $80 and above like it was loose change behind the sofa. $80 in Argentina is almost unheard of! Some of the boutique Argentine wineries are now producing premium and super premium wines. These are typically half the price of the top end wines from the big industrial players.This does not mean that Argentine wines will necessarily get more expensive, but we will see more customer confidence. Spend a little extra, but get a LOT more vino for your buck! Long live premium Argentine wines!